it actually does pay to cheat.
Which was the point I was trying to make about a school hiring Butch Davis. There is no real deterrent to not be dirty. Look at USC, 2 yr. bowl ban over the Reggie BUsh situation, and guess what? They are the #1 ranked team in the country.
There is too much money being flying around that the incentive to cheat is as large as it has ever been. If by breaking a few NCAA rules and regulations here and there means that you can potentially rake in another $3, $5, $10, or $20 million each year?
They NCAA doesn't have the balls to lay down the death penalty anymore, and it takes them years to actually investigate anything. Meanwhile, your school made $40 million in the meantime, and then even if you get sanctions, you're still making MILLIONS of dollars because of the new TV contracts. Oh no, because the NCAA laid down the law, we're only
making $12 million in profits this year.