The Atlanta Falcons new stadium will be known as Mercedes-Benz Stadium, according to an announcement made by the team owner Arthur Blank on Monday morning. News first broke over Friday that the German auto manufacturer had bought the naming rights to the $1.4 billion Falcons stadium that is currently under construction and set to open in 2017.
The company also owns the naming rights to the Mercedes-Benz Superdome in New Orleans, an agreement that is set to expire in 2021. For the time being, the company indicated that there will indeed be overlap between the Falcons and Saints, two NFC South rivals sharing similar stadium names. The agreement for naming rights over the Falcons stadium run through 2042.
Mercedes-Benz USA moved its corporate headquarters this year to metro Atlanta after spending the past four decades in Montvale, New Jersey. The company has a nearby manufacturing plant in Tuscaloosa, Alabama and operates its port facilities in Savannah, Georgia.
The newly dubbed Mercedes-Benz Stadium will not only serve as the home for the Falcons, but also the city’s new Major League Soccer team: Atlanta United FC, also owned by Arthur Blank. The retractable-roof facility is also expected to be home to the Peach Bowl, SEC Championship Game, NCAA Final Four and could also host a Super Bowl in 2019 or 2020.