I got into an interesting Twitter conversation on Sunday in regards to the Atlanta Falcons identity. Or rather, lack there of.
This isn’t a new issue, and the team’s identity crisis really all started when the team mortgaged a good deal of its future to trade up for Julio Jones. After being initially critical of that trade, I have now embraced it following Jones’ transcendent play in last year’s playoff run.
But when Atlanta first made the move, I made comments about the Falcons adopting a new identity signaled by the team’s decision to trade away all those assets for Jones. And the reality is that the Falcons have failed to assume that identity.
The buzz word in 2011 was “explosive” and the Falcons have been anything but that since making the Jones trade. Essentially the team stood pat afterward that move, believing that Jones’ presence alone would be the difference in transforming their offense and leaving behind their run-dominated identity headlined by Michael Turner from 2008-10.
After finishing dead last in the NFL in 2010 in terms of percentage of passing plays that were completions for 20 or more yards, the Falcons made improvement to 18th in 2011. But then fell back to 27th in 2012, and were once again in the cellar this past year at 31st. Only the Washington Redskins fared worse in 2013.
If there is a silver lining, it was that the Falcons weren’t always that bad this year. If you only consider the first five weeks of the year when Jones was healthy, the Falcons ranked 20th. But that still is below average. So while one can say Jones has definitely helped make the Falcons more explosive, they have yet to cross the threshold that indicates a rise above mediocrity. In fact when one looks at the numbers collectively over the past three seasons, the only teams that have been less explosive than the Falcons are ones that have been plagued by poor quarterback play and/or no weapons at wide receiver.